Meet Your SMSS Team.

Hard work. Honesty. Brain power. Creativity. That’s what the SMSS team is made of. And you can throw in a good dose of kindness and humor, as well.

Kelly Hediger—Managing Partner


This Clemson Tiger has a beast of a resume, with 20+ years of media sales experience in NY and the southeast. Kelly has worked for top publishing companies, including Time, Inc., McGraw Hill and Hachette. She’s got vast experience and loves to sink her teeth into the categories of business-to-business, shelter, travel, CPG, plus health and fitness. 		Kelly Hediger

Cyndi Ratcliff—Account Manager


Florida, Alabama & Georgia Territory
Cyndi is proud to be a Tar Heel as she was born in North Carolina and graduated from UNC. But she planted her feet in Atlanta about 20 years ago where she has built an impressive career. Cyndi initially made great strides in the ad business from the publishing side. Later, she stepped into sales, producing stylish results for Southern Living, Elle Décor and Metropolitan Home. It’s no surprise she has a foothold of expertise in shelter, travel and B2B.
Cyndi Ratcliff

Kristine Bihm—Account Manager


Kristine is a born and bred NY-er who decided to give up the snow for HOT-lanta!  She has been on the
financial side of ad sales for over 20 years including different magazines at Conde Nast and Trusted Media.
Recently Kristine's added sales to her repertoire. Besides ad sales, she is a passionate Health Coach and amateur piano player!

Patty Rudolph—Account Manager


Patty worked on the Television side of the media biz sellling for WHSV-TV, an ABC affiliate in Virginia, from 1999 to 2004 before moving back to Texas where she took the jump into print and digital in 2005. With 12 years of print and digital experience at Martha Stewart Omnimedia, Rodale and Hearst, she has built relationships in the Texas territory with both clients and agencies in Tech, DIY, Packaged goods, Retail and Outdoor Adventure/Gear. When not training for triathlons and adventure runs, Patty loves to dig up new ways to partner with her clients through PR, events and social channels.